Keyword tracking for Reddit

A Reddit keyword tracker that matches the whole phrase, not just a word.

Track exactly the words that matter, up to 200 characters each, across every post and comment on Reddit, which makes it the core of our Reddit monitoring tool. We ping you the moment one lands, so a broad term never buries the mention you wanted.

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tracking · phrase subdingapp

anyone recommend a CRM for a small agency

r/smallbusiness post · 3 min ago

"just took on our fifth client and the spreadsheets aren't keeping up. anyone recommend a CRM for a small agency that won't cost a fortune?"

→ Open the thread on Reddit

What a proper keyword tracker does

A short word catches everything and half of it is noise. The fix isn’t a filter you have to trust; it’s a longer, more specific phrase. So we let you write the exact question a buyer would ask, then watch the comments as well as the posts.

Match a phrase, not just a word

A keyword runs to 200 characters. Track “anyone recommend a CRM for a small agency”, not a broad word that buries you.

Every post and comment on Reddit

The “try this instead” line often sits three replies deep. We read the comments too.

Brand, rival, or buying intent

Follow your own name, a competitor’s, a product, or the phrase people type right before they choose.

Group them into categories

Make a category and drop keywords into it, so a brand, a client or a campaign stays together.

Rule out the noisy corners

Exclude a subreddit for one keyword or across the lot. Everything is in scope until you say otherwise.

Load a whole list by CSV

Add phrases one at a time, or upload a CSV and bring your whole list in at once.

A fresh check every 5 minutes

Fixed five-minute checks, so a match reaches you while the thread is still worth joining.

Sent wherever you work

Slack, Discord, email or a webhook. Full post and link to Slack and Discord, raw JSON to the webhook.

One list. Brands, rivals, the phrases people search

Track a mix at once: your own name, a competitor’s, a product category, and the long questions people ask right before they buy. Type them in, or bring the whole list by CSV if you already have one.

Load your first phrases →

Tracking for you
acme crmanyone recommend a help deskbest CRM for a small agencyproject management tool for freelancerswhich invoicing app do you uselooking to switch away from spreadsheets

Three steps, then it reads Reddit so you don’t

Add the words worth hearing about, choose where the alert lands, and get on with your day. It runs quietly in the background and only speaks up when one of your phrases actually appears.

See the whole monitoring tool →

  1. 1 Add your keywordsType a phrase, or upload a CSV list.
  2. 2 Pick where it landsSlack, Discord, email or a webhook.
  3. 3 Get the dingThe moment the phrase shows up.

Track the words that feed AI answers

The threads where people ask for a recommendation are the same threads large language models read back to you later. Track those exact questions, be in them while they’re live, and you stand a chance of being in what tools like ChatGPT, Claude and Google’s AI Overviews suggest next.

How Reddit shapes AI answers →

We are read-and-notify: we watch and tell you where your keyword came up, and never post or reply on Reddit for you. What you do with the thread is yours to decide.

Keyword tracking questions, answered straight

Are keywords case-sensitive?

No. Matching ignores case, so “CRM”, “crm” and “Crm” all count as the same keyword. You write it whichever way you like, and every casing of it will trigger an alert.

Can I track a whole phrase, not just one word?

Yes, and that is rather the point. A keyword can be up to 200 characters, so you can follow a specific phrase like “looking for a project management tool for freelancers” instead of one broad word.

How many keywords can I track?

Fifteen on the $19 plan, seventy-five on the $49 plan and two hundred and fifty on the $149 plan. Every other feature is identical across all three, so you only ever pay for how many phrases you follow.

What is the difference between an exact and a broad match?

We look for the words you enter, wherever they turn up in a post or comment. A short word matches loosely and pulls in a lot; a longer, specific phrase matches tightly, which is how you keep the noise down. We don’t clean or rewrite your keyword for you.

Does it track Reddit posts or comments?

Both, right across Reddit. A good number of recommendations arrive as a reply rather than the opening post, so watching only the original would leave most of them unseen.

Can I import a list of keywords at once?

Yes. Add them one by one, or upload a CSV to bring a long list in at once. It saves a lot of typing when you are tracking a batch of product names, competitors or search phrases together.

How much does the keyword tracker cost?

It starts at $19 a month for fifteen keywords, and every plan carries all four delivery channels. There is a 7-day free trial with no card, so you can load your phrases and see what turns up before you pay.

How do I set up Reddit keyword alerts?

Three steps: add the keywords you want watched, pick where the alerts should land, and leave it running. In subding that means typing or importing your terms, connecting a channel like Slack, Discord, email or a webhook, and then doing nothing, matches start arriving within minutes as threads appear. The only part that takes thought is choosing good keywords; the rest is a couple of minutes once.

How accurate is Reddit keyword matching?

As accurate as the keywords you give it, because matching is literal. subding looks for the terms you entered in posts and comments, ignoring only capitalisation. It does not guess at misspellings, stem words or try to be clever, so there are no mystery matches: you get exactly the phrasing you asked for. That makes precision your job, which is the right place for it, and the levers are clear.

What makes a good Reddit keyword?

A good Reddit keyword is specific enough to match only what you mean, worded the way people actually type rather than how you would write it, and tied to intent rather than just your brand name. The best ones catch a person at a useful moment, asking for a recommendation, griping about a rival, comparing options, and because a keyword can run to 200 characters, you have room to be that precise.

How do keyword categories work?

You create a category, give it a name, and add keywords to it. That is the whole idea: a tidy way to group related terms, say all your brand variants in one bucket and each competitor in another. Categories are organisation only. They do not change what gets matched or how fast, they just make a long list easier to read, route and reason about.

Can I route keywords to different channels?

Yes, and it is how you keep a busy setup sane: group your keywords into categories and point each category at the destination that suits it, whether that is a Slack channel, a Discord channel, an email address or a webhook. It means buying-intent threads can reach sales while complaints reach support and brand mentions reach comms, each landing exactly where the right people will see them rather than piling into one busy feed.

How do I stop alerts for a keyword?

To stop a keyword outright, remove it from your list and the alerts stop immediately. More often, though, you do not want it gone, you want it quieter, and for that the better moves are to narrow the term into a more specific phrase or to exclude the subreddits where it misfires. That keeps the mentions you care about while cutting the ones you do not.

Will I get too many Reddit alerts?

Only if your keywords are too broad, and that is fixable in a minute. Alert volume is a direct result of how you word your terms: a vague single word floods you, a specific phrase barely whispers. subding gives you three levers to tune the flow, phrase length, subreddit exclusion and category routing, so you can turn a firehose into a readable trickle without missing the threads that actually matter.

What is in a Reddit alert?

Enough to judge the thread before you open it. Each alert carries the matching post or comment, the subreddit it came from, a direct link, the username who wrote it, and which of your keywords triggered it. The idea is that you can read the alert, decide whether it is worth your time, and only click through when it genuinely is.

How fast are Reddit alerts?

With subding, fast enough to still be useful. Posts and comments are checked on a fixed five-minute loop, so when your keyword turns up you usually hear about it within minutes rather than hours. That is quick enough to reach a thread while the replies are still forming, which is the only speed that actually matters.

Do Reddit alerts work on mobile?

Yes, and without a subding app to install. Because alerts are delivered to Slack, Discord, email or a webhook, they arrive wherever those tools do, and all of them have perfectly good phone apps. So the moment a keyword matches, the alert lands on your phone through an app you already have, with a push notification if you want one. There is no separate mobile product to download or sign into.

Do I need a Reddit account to use subding?

Not to receive alerts. subding reads public Reddit on your behalf and sends matches to Slack, Discord, email or a webhook, so nothing about getting notified requires you to hand over a Reddit login. The only time you need your own account is when you decide to reply in a thread yourself, which you do as you, in your own name, not through subding.

Can I export my Reddit mentions?

Not from a built-in archive, because subding does not keep one. What you can do instead is have every match logged into a store you own: point a webhook at a spreadsheet or database, and each mention writes itself as it lands. You end up with a cleaner record than a bulk export would give you, and it is yours rather than ours.

Write the phrase. We’ll find it.

Set the words that matter and let them run. Every feature’s on every plan, from $19 a month.

7-day free trial · no card · cancel anytime

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