Heardley review

Heardley review (2026)

By the subding team · Updated 18 August 2026

Heardley pings you the moment your name or keyword turns up across a run of social networks, and we'll say upfront that we build subding, a Reddit-focused rival. Even so, Heardley does a solid job for brands watching mentions scattered across many places at once.

The verdict, up front

Heardley is built to catch a name or keyword wherever it surfaces across social media, landing alerts in-app or by email on a periodic cycle. Reddit gets folded into that same wide sweep, so a mention tucked inside a long comment thread can slip past unnoticed. It's a fair choice for brand teams tracking mentions broadly, less so for anyone whose real concern is a single deep Reddit thread.

Where Heardley wins

  • Alerts across several social channels.
  • Catches name and keyword mentions.
  • Fits scattered, cross-platform tracking.

Where you feel the ceiling

  • Reddit gets read lightly, not deeply.
  • Buried comments can go unflagged.
  • Overkill if Reddit is the only target.

Our take: Heardley makes sense for a brand team fielding mentions from all directions and wanting one alert stream. Where Reddit is the one place that matters, subding reads the comment thread properly instead of skimming it alongside a dozen other sources. 7-day free trial, no card.

What Heardley is

Heardley is a mention-monitoring tool that watches a spread of social networks and the wider web, firing an alert whenever your brand name or a tracked keyword appears. It's built for the who's-talking-about-us question rather than any single platform.

On Reddit, Heardley reads and notifies rather than reads and replies: a matching thread gets surfaced, and a human decides whether and how to respond. That's the correct shape for Reddit, since automated replies sit outside what the platform allows; the open question is how far down a comment thread Heardley's sweep actually reaches once it's split across every other network too.

What Heardley does well

  • Catches name mentions widely Heardley's core strength is breadth: a brand mention popping up on an unexpected network still gets flagged, which a Reddit-only tool by definition wouldn't catch.
  • In-app and email delivery Alerts land where a brand or support team already checks, without extra wiring to get started.
  • Built for brand-mention tracking For reputation and mention tracking specifically, Heardley's framing suits the job better than a generic keyword tool that wasn't built around brand mentions.
  • Useful when mentions are scattered A brand with visibility across several communities gets more from Heardley's spread than it would from stitching together several single-platform tools.
r/startups comment · just now

someone name-dropped us in the replies but the alert only caught the original post title, not that thread.

→ The brand mention buried past the fold

Where Heardley runs out of road

Heardley's weak spot is the same as its strength: spreading across many networks means Reddit doesn't get read closely.

  • Comment depth thins with scale The more networks Heardley watches, the less attention any single one, Reddit included, gets, and a mention nested in a reply chain is the first thing to be missed.
  • Periodic checking, not instant Alerts arrive on a cycle rather than the moment a mention lands, which is a bigger gap on fast-moving Reddit threads than on slower networks.
  • Setup takes tuning per network Getting the filters right across several sources at once takes more trial and error than dialling in a single platform.
  • Reddit-only users pay for the rest If Reddit is genuinely the only place your mentions matter, most of what Heardley covers goes unused.

Heardley pricing

Heardley is a paid product priced around its breadth of coverage, not around Reddit specifically. There's no free tier worth relying on if Reddit is your one real channel.

Because the price reflects a spread of networks, a brand tracking Reddit alone ends up covering the cost of channels it may rarely check. Weigh that against how many platforms actually carry your mentions.

Who Heardley is for

Heardley suits a brand or comms team whose mentions turn up across a genuine spread of social networks and wants a single alert stream to manage; a Reddit-specific team gets less value per pound spent.

When it is worth looking wider

If Heardley's spread is wider than you need, it's worth checking how it stacks up against other mention tools; see our Heardley alternatives for the comparison.

There's a second reason to watch Reddit closely: ChatGPT, Claude and Perplexity often pull from Reddit threads when they answer questions, and Google's AI answers do the same, so an early mention can keep surfacing long after the thread itself goes quiet. Read how Reddit feeds AI answers for more.

Heardley review: common questions

Does Heardley reply to mentions on Reddit automatically?

No, Heardley flags a mention for a person to act on; it doesn't post or reply on Reddit, and subding works the same way.

How often does Heardley check for mentions?

On a periodic cycle rather than continuously, so there's a delay between a mention appearing and the alert landing.

Will Heardley catch a mention buried in a Reddit comment thread?

It can, but because it's reading across many networks at once, deep or buried comments are more likely to be missed than on a Reddit-only tool.

What channels does Heardley alert through?

In-app notifications and email.

Is there a free version of Heardley?

No, it's a paid tool.

What's a Reddit-specific alternative to Heardley?

Subding watches Reddit only, checking every five minutes and sending matches to Slack, Discord, email or a webhook from $19 a month.

Wide net, thin catch. Every network, none of them closely.

Heardley hears your name everywhere at once; subding listens to one place properly. If that one place is Reddit, the deeper read wins.

7-day free trial · no card · cancel anytime

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