Reddit for product research, in real sentences.
Reddit is the closest thing to reading your market thinking out loud. subding watches for the problems, workarounds and "I wish this existed" moments in your space and pings you when they come up, so product decisions rest on what people actually say when no salesperson is listening rather than a survey they filled in politely.
there's no proper tool for this so i've been doing this with a spreadsheet and a lot of swearing. surely someone has built something better?
→ A real problem worth logging
Surveys tell you what people will admit
Ask people what they want and they are polite, vague, and half-guessing. The honest version, the workaround they are embarrassed by and the feature they would actually pay for, comes out when they are venting to peers on Reddit. Miss those threads and you are building from a tidy summary of what your market thought you wanted to hear.
One more reason to watch closely: these threads shape the AI answers your future buyers will read, so the language people use now is the language the models will echo when they describe your category.
Unprompted honesty
Catch problems as people describe them to each other, before a survey sands off the useful specifics.
Workarounds are gold
A spreadsheet-and-swearing hack is a feature request in disguise, and Reddit is full of them.
Log it where you plan
Route matches to a channel or a webhook into your research board, so the insight is there when it is time to prioritise.
How founders research with it
- 1
Track the problem space
Add the pains, tools and phrases around the job your product does. Whole-phrase keywords catch "I wish there was a way to" better than a single noun.
- 2
Let the patterns build
Gather matches over a few weeks and watch which complaints recur. A problem three strangers raise unprompted is worth more than any one interview.
- 3
Follow up as a person
When a thread is rich, a founder can ask a genuine follow-up question in it, in their own name. subding surfaces the thread; the conversation is yours to have.
What lands for the team
Each alert carries the keyword, the subreddit, a timestamp and a link to the thread. It is a primary source you can quote in a spec; subding never posts, votes or messages on your behalf.
Founders ask us
Why Reddit over customer interviews?
Interviews are useful but people manage their answers. Reddit catches them mid-vent, unprompted and specific, which surfaces the workarounds and gripes that make the sharpest feature ideas. Use both; Reddit fills the gap interviews leave.
Can I keep a running record of what I find?
Yes. Send matches to a channel or a webhook into your research board and they accumulate, so by the time you are prioritising you have weeks of real quotes rather than a vague memory.
Does subding contact these people for me?
No. It shows you the thread. If you want to ask a follow-up, you do it yourself as a person, which is also the only approach a subreddit will tolerate.
Let the market write the roadmap
Keep a steady read on your space by pairing your research board with social listening, so the next thing you build answers a problem you watched real people struggle with.
See what every plan includes on the pricing page.