Reddit market research, in people’s own words.
Good market research needs the language people use when nobody is selling to them, and Reddit is full of it. subding turns a set of keywords into a steady feed of real, quotable conversation about a market, so a research team can hear how a problem is described, argued over and solved without commissioning a single focus group.
everyone talks about the exciting side of this but nobody warns you about the boring part that eats your whole week. how do others actually handle it?
→ Quote worth capturing
Focus groups are slow, small and staged
A commissioned study takes weeks, costs a fortune, and still gives you a dozen people performing their opinions in a room. Meanwhile thousands of people are discussing the same market on Reddit, unpaid and unprompted, and that conversation goes unheard because reading it by hand across a dozen subreddits is nobody idea of a research method.
It has a forward use, too: AI tools synthesise these Reddit discussions into the answers your market will soon rely on, so understanding the conversation now is understanding tomorrow received wisdom.
The market, unpaid
Thousands of unprompted opinions cost nothing and hide none of the awkward specifics a focus group smooths over.
Language you can quote
Because we read whole threads, you capture the exact phrasing, which is worth more to a research write-up than a paraphrase.
A living dataset
Route matches to a channel or a webhook into your analysis, and the conversation keeps feeding your study as it evolves.
How research teams use it
- 1
Define the market in keywords
Add the problem, the category and the phrases people use around it. Broad terms capture the conversation; excludes trim the subreddits that only add noise.
- 2
Let a corpus build
Gather matches over time until you have a body of real quotes, then read for the themes, the tensions and the words that keep recurring.
- 3
Cite the source
Quote and link the thread in your write-up. subding reads and reports only; it never rewrites content or interacts with the people posting it.
What feeds your study
Each alert carries the keyword, the subreddit, a timestamp and a link to the original thread, so every quote is attributable. subding displays and links Reddit content; it never alters it or posts anything.
Research teams ask us
Can Reddit really stand in for a focus group?
It complements one. You lose the controlled sample but gain scale, spontaneity and the exact words people use unprompted. Many teams use Reddit to shape the questions a focus group then tests properly.
How do I keep quotes attributable?
Every alert links back to the original thread, so any quote in your write-up carries its source. We display and link Reddit content rather than copying it wholesale, which keeps the attribution clean.
Does subding analyse sentiment for me?
No. It surfaces the raw conversation and leaves the interpretation to you, which for real research is a feature: you read the nuance yourself rather than trusting a score to flatten it.
Research the market that is already talking
Build a living evidence base by pairing your analysis with social listening, so your next study starts from thousands of people who were talking anyway.
See what every plan includes on the pricing page.