Know what Reddit says about you before the AI repeats it.
AI answers about your brand are partly built from what Reddit says about you, praise and complaints alike. Knowing the moment your name comes up lets a real person reply, correct the record or say thanks, while the thread is still warm and the audience is still reading.
"tried a few of these and honestly the onboarding on that one caught me out. anyone else? funny thing is this is the exact comment an assistant will read when someone asks it is this tool any good."
→ Worth a reply from you
Why the honest room matters now
Reddit is where people say the quiet part out loud: the unvarnished “is this actually worth it” verdicts you never get from a landing page. That candour is exactly why models lean on it, helped along by the content deals Reddit struck with Google and OpenAI.
So the reviews and asides posted about you are not just chatter. They feed the answer someone gets when they ask an assistant whether you’re any good. Hearing them as they happen is how you stay part of that story.
"putting together a shortlist. what does everyone actually think of these tools? being straight with me here matters more than the marketing. what reddit says about you is basically my buying research now."
→ A thread worth being in
Hear it the minute it lands
A complaint answered within the hour reads as attentiveness; the same complaint answered next week reads as spin. We check Reddit every 5 minutes across posts and comments, so a mention of your brand reaches you while a warm, human reply still lands the way you want it to.
- Brand, product and the odd nickname. Track the phrases people really type.
- Posts and comments. Praise and gripes both tend to live in the replies.
- Every 5 minutes. Fast enough to answer while it still matters.
"someone just recommended a competitor over you in a thread that’s climbing fast. a friendly, honest reply here is worth more than any ad. this is what people say about your brand in the open."
→ Reply while it’s fresh
- 1 Add your brand and productsNames, common misspellings, the phrases people use.
- 2 We keep an ear on RedditPosts and comments, checked every 5 minutes.
- 3 A real person repliesCorrect it, thank them, or simply take it in.
You respond. We keep listening.
We stay on watch so a mention never slips past unnoticed; you handle the human part. Whether it deserves a correction, a thank-you or a quiet note to self is entirely your call. You can fold each one into wider work with a Reddit mention tracker view.
- Alerts where you work. Slack, Discord or email, excerpt and link.
- Or a webhook. The full mention as JSON, ready for your dashboard.
- You choose the response. We never speak for the brand.
We read for you, nothing more
subding reads on your behalf and nothing else. We point out the mention; you choose the response, in your own words. No auto-reply, no astroturfing, no manufactured reviews. When someone criticises you in public, a real human answer is the one that rebuilds trust, and it is the only one Reddit permits.
Questions about what Reddit says
How do I know what Reddit says about you?
You set your brand and product names as keywords, and subding reads Reddit posts and comments every 5 minutes. The moment one of them comes up, good or bad, we ping you in Slack, Discord, email or a webhook. A real person can then reply, correct the record, or simply say thanks.
Why should I care what Reddit says about my brand?
Because AI answers about your brand are partly built from it. When someone asks ChatGPT, Claude or Perplexity whether you’re any good, Reddit discussion feeds the reply. Knowing what is being said, as it is said, lets you shape the conversation before it hardens into the answer people are handed.
Can subding track mentions of my product?
Yes. Track your brand, individual products, common misspellings and the phrases customers actually use, up to 200 characters each. We watch posts and comments across all of Reddit and alert you the moment any of them surfaces, so nothing important slips past you unseen.
How quickly will I hear about a mention?
Within about 5 minutes, since that is how often we sweep Reddit. That speed matters most when the mention is a complaint or a question: answering while the thread is warm reads as care, while a reply several days later tends to read as damage control.
Will subding reply to negative posts for me?
No. subding reads and notifies only. We tell you a mention exists; you decide whether and how to respond. There is no auto-reply, no bot and no scripted defence. A real, human answer is what earns goodwill, and it keeps you on the right side of the rules.
Is this different from brand monitoring?
It is brand monitoring, aimed squarely at Reddit and at the AI answers Reddit now feeds. Rather than a weekly digest, you get a live ping the moment your name comes up, so you can act while it still counts. Our brand monitoring page goes into more depth.
What does it cost, and is there a trial?
Plans run $19 a month for 15 keywords, $49 for 75 and $149 for 250, monthly only. Every feature ships on every plan. A 7-day free trial runs with no card, so you can watch your brand for a week before you commit to anything.
Answer while the thread’s still warm.
Silence is a choice too, and rarely the good one. The moment your name comes up on Reddit, we’ll let you know.
No card · 7-day free trial. Stop any time.